Have you never noticed how you see and perceive color impacts your life? If not, that’s okay because it may have happened on a subconscious level. And since you are here reading this, you will no doubt become more aware. When you understand how colors can be useful to help relieve anxiety and stress is a way to make the most out of the atmospheres you surround yourself in each day.
Why Colors Impact Us Emotionally
Colors can evoke emotion within you because they have some connections with real-life experience as well as how we feel a color is interpreted. While some colors are bright or dark by nature, others are muted or paler in comparison, allowing for drastically different interpretations. For me, red is the color of anger while purple is the color of space that feels like a sanctuary.
Color Psychology in Marketing
Companies use color psychology in marketing in order to encourage shoppers to make purchases or to remember brands and advertisements a brand is currently running. Most companies that are trying to promote sales or work with money (such as banks or financial apps). The color green helps to encourage shopping while also putting trust in the brand, relating the color itself to money.
In many corporate situations, businesses choose to go with the color blue, as it symbolizes trustworthiness and professionalism. Because of the neutrality and trustworthiness associated with the color blue and businesses, companies such as Facebook, Twitter, and even Reddit have all defaulted to using the color blue to draw in new users while keeping the attention of current ones.
Peaceful and Calming Colors
Peaceful and calming colors are also found in advertising and marketing along with plenty of pampering and soothing products on the market. Popular peaceful and calming colors include pale and light blues and greens, along with deeper muted versions of the colors. Blue and green often symbolize serenity and a sheer sense of calmness, ideal for office or bedroom settings where the goal is to either remain focused or relaxed.
Coloring Books for Adults
Once you have a basic understanding of color psychology and how colors impact your mood, start noticing the colors around you and how they typically make you feel. Surrounding yourself with the right colors and including additional positive external influences such as an adult coloring book is a way to relieve anxiety and stress while allowing you to remain relaxed, focused, and at peace.
You can express your mood with colors through clothing and well coloring in general.